Empathy and Future Lawyers Looking for New Clients
This week, ASL hosted a Solo Practice workshop for its students. I spoke on marketing a law practice. For a very long time, I have enjoyed marketing in the law or mediation context. It gives me an opportunity to describe the joy I feel when I can serve a client competently, efficiently, and at an affordable cost. It gives me the opportunity to describe the skills, training, experience, and values I can offer potential clients. It gives me the chance to talk with the folks I'd like to help. It also gives me a platform for writing about substantive topics that interest me, while -- I hope -- showing I am thoughtful, ethical, and competent. It also allows me to learn more about people, their concerns, their stressors, and their businesses. Recently, I started an online business coaching program called, UpLevel Your Business , offered by Christine Kane. Last summer, I took her personal coaching program and found it very helpful. ...