The Red Velvet Lawyer

Big City Food, Big City Shopping, Big City Wine, Big City Colleagues Just spent two days with the fabulous women (and men) who are growing heart-centered businesses with the help of business coach, Christine Kane . 

Help a Reporter & Voila, Instant Marketing Dustin Christensen, writing at the blawg called Lawyerist.com -- the law practices survival guide , describes a relationship -- through Help Out A Reporter (HARO) -- lawyers can establish with reporters to showcase their expertise and, as a by-product, gain some free marketing. For more information, check out this post . When I viewed the website, it offers paid subscription packages , but also "Basic Free" opportunities delivered to your inbox, three times a day.  I assume Dustin was describing this free relationship. Be sure to read the comments to the post.  They are interesting, too. 

Lawyers Are Heroes, Too A blawger complains this week about the sad state of lawyer marketing.  What's missing?  The hero story , in my opinion.  Head without heart.  Features without benefits.  And, an inability to show how lawyers change the world in a positive way.   Here's a couple of contrasting videos that help illustrate the differences in a North Carolina political contest.  

Content Marketing,  the "Long Tail,"  and  Your Legal "Tribe" Last spring, I helped teach our law students about starting a solo practice.  I taught the session on marketing a law practice.  One thing I tried to do was update the so-called "old-fashioned" legal marketing techniques for a more web-based/technology-based strategy. Christine Kane, Gold Mastermind, and Up Level Your Business If we offer it again this spring, I could provide even more valuable advice for 3Ls because of the path I've been on this past year as a member of the Gold Mastermind training offered by Christine Kane through her Up Level Your Business coaching programs. One thing I said last year, that I would repeat this year is this.  We now have cheap ways to find our "tribe" and then provide members of that tribe with high quality content that does several things: Positions you as an expert in an area of law; Let's you tell your story in a mean...

Very good webinar on law firm marketing strategies using social media, local market web-based searches, and mobile-optimized experiences.  

Branding:  The Event Branding, as in a consistent brand identity. It is all about the perception you create about yourself in others. I have spent the last three days in a lovely hotel in Del Mar outside San Diego getting an intense exposure to the rules, concepts, and goals of branding.   The event sponsor,  Re Perez , brings years of expertise to his business of helping entrepreneurs become more successful.   The program has helped me identify my core values and clearly define my purpose.  I'm excited about the potential. He has also partnered with other entrepreneurs who have taught sessions on Facebook marketing and a "touch" management system called Infusionsof t. I wish our students and alumni could get this training and this service.  The results of these systems and approaches are nothing short of impressive. Today, I plan to win a $20,000 consulting package for the law school in a raffle. Please send your w...

This morning, I spent several hours reviewing the law blogs (or blawgs) that look interesting to me and adding them to this website so I could track them more easily.  The good news is you can track them more easily, too, by reviewing the list on the right side of this page. That list will show the name of the blog, the title of the latest posting, and how recently the author posted. For this research project, I used the list of 100 top legal blogs assembled by the ABA found  here .  I focused on the following categories: Legal News/Analysis Trial Practice Business of Law Marketing a Law Practice Careers/Law School Courts, and Legal Technology I hope you find this resource helpful.

This week, ASL hosted a Solo Practice workshop for its students.  I spoke on marketing a law practice.  For a very long time, I have enjoyed marketing in the law or mediation context.  It gives me an opportunity to describe the joy I feel when I can serve a client competently, efficiently, and at an affordable cost.  It gives me the opportunity to describe the skills, training, experience, and values I can offer potential clients.  It gives me the chance to talk with the folks I'd like to help. It also gives me a platform for writing about substantive topics that interest me, while -- I hope -- showing I am thoughtful, ethical, and competent.  It also allows me to learn more about people, their concerns, their stressors, and their businesses.   Recently, I started an online business coaching program called, UpLevel Your Business , offered by Christine Kane.  Last summer, I took her personal coaching program and found it very helpful. ...