Using HARO as a Way to Showcase Your Expertise





Help a Reporter & Voila, Instant Marketing


Dustin Christensen, writing at the blawg called Lawyerist.com -- the law practices survival guide, describes a relationship -- through Help Out A Reporter (HARO) -- lawyers can establish with reporters to showcase their expertise and, as a by-product, gain some free marketing. For more information, check out this post.

When I viewed the website, it offers paid subscription packages, but also "Basic Free" opportunities delivered to your inbox, three times a day.  I assume Dustin was describing this free relationship.

Be sure to read the comments to the post.  They are interesting, too. 

Comments

  1. Thanks for mentioning the article Paula. You're right, the info in the article is based on the free relationship. I think the comments lose sight of the article's main point, which is that there is a media process in place that lawyers can use, should they be able to offer something insightful to reporters.

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