Using HARO as a Way to Showcase Your Expertise





Help a Reporter & Voila, Instant Marketing


Dustin Christensen, writing at the blawg called Lawyerist.com -- the law practices survival guide, describes a relationship -- through Help Out A Reporter (HARO) -- lawyers can establish with reporters to showcase their expertise and, as a by-product, gain some free marketing. For more information, check out this post.

 When I viewed the website, it offers paid subscription packages, but also "Basic Free" opportunities delivered to your inbox, three times a day.  I assume Dustin was describing this free relationship.

 Be sure to read the comments to the post.  They are interesting, too. 

Comments

  1. AnonymousMarch 5, 2014 at 6:18 PM

    Thanks for mentioning the article Paula. You're right, the info in the article is based on the free relationship. I think the comments lose sight of the article's main point, which is that there is a media process in place that lawyers can use, should they be able to offer something insightful to reporters.

    ReplyDelete

Post a Comment

Popular posts from this blog

12th Al Jazeera Forum: Session 4 - Changing Alliances in the Region

Image
Where is the Middle East Heading? On April 28-29, 2018, Al Jazeera held its 12th Forum providing an opportunity for leading scholars and other experts to discuss a variety of topics affecting the Arab world.  The website for the forum,  @aljazeeraform , provides additional information and links to the videos of each session.  You can follow the Twitter coverage at  #AJForum . As I noted in my  first post  in this series, I am working from my notes, so I apologize in advance if I incorrectly paraphrase the remarks of any speaker. I was also reliant on the quality of the translation services and their audibility. Therefore, I am happy to make any needed edits to this summary. For summaries of the other sessions see: Opening Session Session 1: The Gulf Crisis Session 2: Iran and the Gulf Session 3: Change in the Region? Session 5: Palestine and the "Deal of the Century" Session 6: The Media During Times of Crisis Session 7: Where is th...
Read more

The 12th Al Jazeera Forum: Session 7 - Where is the Gulf Headed?

Image
Political Stability or a New Wave of Change? On April 28-29, 2018, Al Jazeera held its 12th Forum providing an opportunity for leading scholars and other experts to discuss a variety of topics affecting the Arab world.  The website for the forum,  @aljazeeraform , provides additional information and links to the videos of each session.  You can follow the Twitter coverage at  #AJForum . As I noted in my  first post  in this series, I am working from my notes, so I apologize in advance if I incorrectly paraphrase the remarks of any speaker. I was also reliant on the quality of the translation services and their audibility. Therefore, I am happy to make any needed edits to this summary. For summaries of the other sessions see: Opening Session Session 1: The Gulf Crisis Session 2: Iran and the Gulf Session 3: Change in the Region? Session 4: Changing Alliances in the Arab World Session 5: Palestine and the "Deal of the Century" Session 6...
Read more

The 12th Al Jazeera Forum: Session 6 - The Media During Times of Crisis

Image
Responsibility of Combatants:  Don't Kill Journalists! On April 28-29, 2018, Al Jazeera held its 12th Forum providing an opportunity for leading scholars and other experts to discuss a variety of topics affecting the Arab world.  The website for the forum,  @aljazeeraform , provides additional information and links to the videos of each session.  You can follow the Twitter coverage at  #AJForum . As I noted in my  first post  in this series, I am working from my notes, so I apologize in advance if I incorrectly paraphrase the remarks of any speaker. I was also reliant on the quality of the translation services and their audibility. Therefore, I am happy to make any needed edits to this summary. For summaries of the other sessions see: Opening Session Session 1: The Gulf Crisis Session 2: Iran and the Gulf Session 3: Change in the Region? Session 4: Changing Alliances in the Arab World Session 5: Palestine and the "Deal of the ...
Read more