The Red Velvet Lawyer

In for a Penny, In for a Pound In March 2013, I posted my first post on this blog.  After several months of business coaching with Christine Kane and exposure to the concept of "content marketing," I wanted to explore the platform and its uses. I wanted to run an experiment.  How long would it take the Google bots to find me?  I'd been told it would take a year of daily blogging.  So, I committed to that publication schedule.  In 2013, I made 182 posts over a ten month period.  Not exactly every day, but just about 20 posts a month or 4.5 posts a week.  In the process, I regained the voice I had had as a columnist for the magazine published for members of the Bar Association of Metropolitan St. Louis (BAMSL).  The coverage is eclectic, but then I promised broader coverage in my description of the blog:  "Discussing new ways to meet the needs of law firm clients, mediation parties, negotiators, and law students." Two years later, I have publis

Tell a Story. Start a Conversation. At the last retreat of women entrepreneurs enjoying the coaching lessons of Christine Kane in her Gold Mastermind program, we -- yet again --  focused on identifying our ideal client and then practiced our elevator speech designed to draw that ideal client to our businesses.   So this discussion by blogger Mark Beese, at Attorney at Work , caught my eye. He reports on several presentations given at the recent conference of legal marketing professionals. Niche marketing. Think about the last time someone asked, “So, what do you do?” at a networking event. What did you say? “I’m a [fill-in-the-blank] lawyer” or “I’m an attorney at [X] firm”? Do you think you made a lasting, positive first impression? Kevin McMurdo , Principal of McMurdo Consulting and former CMO of Perkins Coie, led a lively discussion on teaching lawyers to focus on a specific niche market where they have a specific value proposition. He used the “elevator speech” to