The Hero Story in Lawyer Marketing











Lawyers Are Heroes, Too




A blawger complains this week about the sad state of lawyer marketing.  What's missing?  The hero story, in my opinion.  Head without heart.  Features without benefits.  And, an inability to show how lawyers change the world in a positive way.  

 Here's a couple of contrasting videos that help illustrate the differences in a North Carolina political contest.  

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