Creating Loyal Clients
Love your Clients and They will Love You, Too. This past week, I got a very warm email from a former client. The "Re line" read: "I miss my good friend and attorney." I had not heard from this client in several years. But, when he has any type of legal problem, he contacts me. That's client loyalty. Here's a short excerpt from the email that makes me laugh and makes me very proud. How is the best attorney, this side of the Mississippi doing? I know you jumped ship and moved across the mighty Miss. so that would make you the best in the lower 48? I represented this client in an insurance coverage dispute after a micro-burst during a thunderstorm destroyed his shop and compromised the integrity of his family's house. What did I do over fifteen years ago to create such loyalty? Here's my guess: I provided extremely high-quality client service; I got the client an extremely favorable outcome; I was creative, persistent, r