Shopping for a Car: Identifying Interests and Needs
You Betcha! Not so Much. On the morning of July 4th, I headed to the Tri-Cities Mazda dealership. Shelly Fair, "Sales Consultant," saw me in the lot, walked out of the building, and greeted me with a warm smile and handshake. She established rapport quickly, but gently, asking about my interests and needs. Which car did I find attractive? Why? What needs was I trying to meet? Interest and Needs Most cars today are well-built, well-designed, high-functioning pieces of technology. Even the more poorly rated vehicles would be just fine to own and drive. So, choosing a car requires focus on the attributes and features that, frankly, fall in what I'd call "lifestyle choices." Surprisingly, I was looking to downsize from a 6-cylinder to a 4-cylinder engine. Recently, I got my fifth speeding ticket. After I was no longer "madder than a wet hen," it occurred to me that I had gotten every darn one of them since I bought the zi