Thursday, June 19, 2014

The UpLevel Vortex: My Ideal Client

Identifying and Successfully Communicating with Your ideal Client

A lot of ink has been used to print books helping business owners identify, communicate with, and successfully serve their ideal clients.  

In a post some time ago, I discussed the “long tail” even entrepreneurs can identify and serve.   The U.S. is no longer one big market.  It’s a multitude of micro-markets finding support, service, and products through the web. If you deeply understand the micro-market you want to serve, you can then have a conversation with those ideal clients in a way that attracts them to your services and products. 

Christine Kane, my business coach, suggests our ideal clients are looking to resolve or avoid these frequent sources of pain:
  • Lack of harmony.
  • Stress on relationships.
  • Damaged relationships.
  • Stressed communities.

As a conflict resolution professional, I find this list compelling.  As human beings we yearn for connection, peace of mind, and healthy relationships filled with love, recognition, acceptance, and approval.

Within this broad discussion of the pain that motivates people to seek help from others, each entrepreneur’s ideal client will have a very specific set of:

  • Dreams and desires.
  • Doubts and fears.
  • Usual solutions they have tried without success.
  • Obstacles, and
  • Mistakes.

So, who are my ideal clients for my new mediation 40-hour training program -- Mediation with Heart: Web-Based Training for Change Agents?
  • They are more heart-centered than most folks.
  • Strong.
  • Willing to go into the heart of conflict.  Fearless in many ways.
  • Purpose-driven.
  • Other-oriented.
  • Working for something larger than themselves.
  • Wanting a more peaceful world at all levels of interaction.
  • Wanting to be different in the world than most people who try to deal with conflict.
  • Busy.
  • Self-directed, adult learners.
  • Tired of not having the knowledge and skills they desire to respond to conflict arising at home, at work, or in other contexts.
  • They seek empowerment, understanding, and ways to respond with empathy and love to people in crisis.
  • They want to be the change they wish to see in the world. (yes, I know . . . overused, but nonetheless, true.)
I am curious what you think they fear.  Any ideas?

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