More on my Favorite Topic these Days -- Content Marketing
When I was looking for Gary Vaynerchuck's Wine Library and Daily Grapes videos (so I can model them in my own marketing), I found this TEDtalk that tells us what we need to be doing.
- Be happy.
- Do what your love.
- Share your passion.
- Work VERY hard.
- Build your personal brand.
- Be authentic; and,
- Use the new social media platforms to really connect with your tribe.
Here's what I said in an earlier posting about his books on the use of social media, content-based, marketing.
Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013).
- Explains how to use the existing and developing social media platforms by describing each platform, explaining its “native” communication style, describing its primary audience, and offering good and bad examples of the use of each platform. Beautifully illustrated and well-written. Includes discussions of Facebook, Twitter, Google+, Instagram, LinkedIn, Tumblr, Pinterest, Vine, and Snapchat.
Gary Vaynerchuk, The Thank You Economy (2011).
- My business coach recommended this good summary of why you should be using social media to market your product or service. Very engaging writing. I finished the book in a couple of days.
I believe that we are living through the early days of a dramatic cultural shift that is bringing us back full circle, and that the world we live and work in now operates in a way that is surprisingly similar to the one our great-grandparents knew. Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth. In order to succeed now and in the future, it’s going to be imperative that we remember what worked in the past.